65% of the British public paid 50p to vote for a man who recently starred in a violent rape flick, called ‘Killer Bitch’, to win a television show. Musclebound Alex Reid, who was filmed strangling a woman, later celebrated a cage fighting victory by posing for photographs, both biceps up, with his foot on the head of his unconscious opponent. I seemed to be the only one on the Internet to voice a protest, with the tweet, ‘if Alex Reid wins this, I’m leaving the country’.

It was retweeted back at me countless times, and one Twitterer even offered me a ticket to Iraq, because Alex mysteriously became the nation’s favourite. Vinnie Jones rightly predicted it was, ‘an impossible feat to turn the British public around in just three weeks.’ But you know, I’m all for remarkable comebacks. I love it when the bad turn it round and become the hero. Jones is a case in point. He committed GBH on the football field, chomped the nose of a journalist, and ended Gary Steven’s career, but, remarkably, became an accomplished actor, mellowed out in LA, and turned his attention to acting instead of hell-raising. He loves his wife, whom he nearly lost during the birth of his daughter- a fact he kept away from the Big Brother cameras.

I ghost Vinnie Jones’ column in Loaded, and he’s among a number of our regulars who are born again heroes. Who would have backed Richard Bacon to survive that cocaine scandal? Us Brits seem to love the fallen hero: Knock ‘em down, and build ‘em up again. Jade Goody was a racist and a bully, but in her battle with cancer she somehow vindicated herself to the public.

Which brings me back to Reid. Was this his turnaround moment? No. He simply got paid £100,000 to appear on a television show (remember when CBB used to be for charity?) it ended, and he got the most votes. In three weeks he managed to not cross-dress, not mention his girlfriend (the most hated woman in Britain), and not appear in violent pornography. Fifty pence? Money well spent, after all, he’s giving it all to charity. Isn’t he?