I’ve been known to have a laugh at the old Public Relations world, but today I am genuinely impressed by this press release. It’s been done up like an old treasure map.
It’s this kind of thing (i.e. not a single sheet of A4 paper in an envelope) that ensures it doesn’t go sailing into the recycling bin. It’s for record label Alcopop Records. Top work lads.
Tags: PR, public relations